DT Group and Wolseley own several trademarks which are used for a broad range of products sold only in the Group’s stores.

The products cover just about all product categories and are in line with similar branded products with respect to quality.

They have passed strict testing requirements from highly reputed certification agencies (for example TÜV Rheinland) but are lower in price than similar branded products, which means they should be seen as a good alternative to the other branded products the Group offers its customers.

The products come from different producers and suppliers in the Nordic region as well as from the rest of the world.

The goal is for Wolseley's own brands to make up about 12% of total Group sales; the current percentage is about 5.

DT Group’s own products are divided into the following main categories based on their target groups:

Get more info on DT Group's private brands here